Atlas Lettering was founded by Heidi Jeffs, a letterer & graphic designer in Arizona. Why Atlas? The name combines a love of travel and outdoor adventure with an emphasis to help people navigate life's challenges by lettering positive and inspiring messages. There is power behind the written word and beauty to letterforms. Unifying the two creates something authentic and meaningful.
I like to think of each upstroke and downstroke while lettering as the phases of life, the ups and downs, resulting in something imperfectly beautiful and rewarding. No matter what happens, we can still create a life full of amazing and memorable experiences. Life is to be enjoyed, not just endured.
Lettering has been my escape and passion since 2003, when I took a calligraphy class at Salt Lake Community College and discovered my love for the art of lettering. Later, I graduated with a BFA in Graphic Design from Utah Valley University. I've been working as a full-time graphic designer since then, but now I'm looking to do more of the work I love. I strive to provide products that are positive and travel-inspired. I also specialize fonts, logos, murals, chalkboard lettering, and sign painting. If you're interested in hiring me for any of those, or for a custom product, feel free to reach out to me via the Contact page.